How does testimonial widget work?
The core functionality and benefits of a Bragly widget
A widget is a lightweight, customizable display window that sits on your website and works as instant social proof for visitors.
While Bragly works as the warehouse for all your reviews, a widget puts the best or most relevant of those reviews on show.
It automatically syncs the latest reviews while observing the parameters established during set up.
You can create a widget on Bragly, copy a code snippet with one click, and use it on any page of your website.
You can create a widget for a specific page pulling reviews containing certain tags exclusively, or you can create site-wide widgets that show all reviews allowed by the parameters you set.
It's a set-up-and-forget feature that automatically syncs new reviews. But you are in complete control. Once a widget is set up, every change made to it through the Bragly dashboard is updated automatically.
Key benefits of a Bragly review widget
The review widgets powered by Bragly create some unique advantages for users while requiring very little effort.
Instant social proof
An overwhelming majority of consumers base their purchase decisions upon reviews. Your visitors find the reviews they need (along with dates and sources) to decide whether to trust your brand with their business right where they are.
Countering buyer hesitation
Carefully placed review widgets (near checkout buttons, booking forms, etc.) can help pull a potential buyer right over the edge. This can improve the number of active paying customers.
SEO boost for better click-through rates
By enabling Rich Snippets on your widgets, you give search engines structured data on your ratings. It increases the likelihood of your business showing up with gold star ratings in organic Google search listings, which in turn can improve your search click-through rates.
Zero-code setup
Setting up a review widget that follows parameters, updates automatically, and talks to search engines takes a fair amount of developer hours. Bragly takes care of the underlying technical architecture so that you can create, embed, and forget. Just a few clicks and you are set up with social proof, SEO boost, and a smoother customer journey.