Review Request
Email & SMS Generator
Stop sending generic "please leave us a review" messages. Answer 5 quick questions and get personalised email and SMS templates that actually convert — ready to send in seconds.
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Email Template
Variation 1 of 3 · Friendly · Google
Subject: Quick favour — can you leave us a review? 🙏 Hi there! Thanks so much for choosing our business for your recent experience — it was great working with you! If you enjoyed your experience, we'd really love it if you could take 60 seconds to leave us a review on Google. Reviews help us grow and make it easier for other people to find us. 👉 [Insert your Google review link here] No pressure at all — but if you did enjoy it, your review would genuinely make our day! Thanks so much, The our business Team 😊
Replace [Insert your Google review link] with your actual review link. Use our Review Link Generator to get yours.
SMS Template
Variation 1 of 2 · Friendly · Google
Hey! Thanks so much for using us for your experience 😊 If you enjoyed it, would you mind leaving a quick review on Google? It really helps us: [Insert your Google review link] Thanks!
The difference between a good template and a good result is timing
Even the best review request template fails if you send it at the wrong time. Here is what the data says.
2h
Ideal send window
Messages sent within 2 hours of a positive interaction convert up to 4× better than those sent the next day.
35%
Higher open rate with personalisation
Emails with the customer's name in the subject line have 35% higher open rates than generic ones.
3×
More reviews with a direct link
Including a direct review link rather than instructions to find the page generates 3× more completed reviews.
Which channel should you use?
Each channel has its strengths. The best businesses use more than one.
Open Rate
20–30%
Conversion
Medium
Best for
Detailed context, clickable links, professional services
Pro tip
Send within 2 hours of service completion for best results
SMS
Open Rate
98%
Conversion
High
Best for
Immediate follow-up, high-footfall businesses, short messages
Pro tip
Keep under 160 characters to avoid splitting into two messages
Open Rate
95%+
Conversion
High
Best for
Markets where WhatsApp is dominant, informal businesses
Pro tip
Only message customers who have contacted you via WhatsApp first
4 things that separate businesses with 500 reviews from those with 20
Timing is everything
The single biggest factor in review request conversion is timing. A message sent within 2 hours of completing a job converts up to 4 times better than the same message sent the next day. Build the request into your post-service workflow, not as an afterthought.
One click to the review form
Every extra step you add loses customers. A direct review link takes them to the form with zero navigation. Never send 'go to Google, search for us, click reviews, then click write a review' — you'll lose 70% of willing reviewers before they get there.
Segment your requests
Don't send review requests to customers who had a negative experience. Build a simple filter: check in after the service first, then only send the review request to those who confirmed they were happy. This protects your rating and keeps requests genuine.
Automate but personalise
Automated review requests work — but only if they feel personal. Use merge tags for the customer's name, the specific service they received, and the date. A message that references what actually happened converts far better than a generic template.
The dos and don'ts of review request messages
Google has policies around review collection. These dos and don'ts keep you compliant and protect your listing.
Do
- Ask within 24 hours of a positive experience
- Use the customer's real name in the message
- Include a direct link — never make them search
- Keep the message short and to the point
- Send one follow-up if no response after 3–5 days
- Test different tones to see what works for your audience
Don't
- Never offer incentives (discounts, gifts) in exchange for reviews
- Don't send review requests to customers who had a bad experience
- Don't send more than two messages per customer
- Don't use vague subject lines like 'We want to hear from you'
- Don't ask for a 5-star review specifically — ask for honest feedback
- Don't send from a no-reply email address
What consistently collecting reviews actually does for your business
50+
Reviews boosts local ranking
Businesses with 50+ reviews rank significantly higher in Google Maps results.
Weekly
New reviews = staying relevant
Google's algorithm favours businesses with recent reviews over those with old ones.
31%
More revenue from higher ratings
Customers spend 31% more at businesses with excellent reviews vs average-rated ones.
94%
Of buyers check reviews first
94% of consumers read online reviews before making a purchasing decision.
templates get you started. automation keeps you going.
Bragly sends review requests automatically after every interaction — via email, SMS, and widgets — so you never forget to ask again.
Frequently Asked Questions
The best time is immediately after a positive customer experience — within 2 hours if possible, and no later than 24 hours. The feeling is fresh, the customer is happy, and the chance of them taking action is highest. Waiting more than 3 days significantly reduces response rates.