Google Business
Profile Audit
Score your Google Business Profile across 9 key factors and get a personalised action plan. Find out exactly what is costing you local ranking and customers — in under 5 minutes.
Business Information
high impact15 ptsIs your business name, address, phone number, and website complete and accurate?
Categories
high impact12 ptsHave you set a primary category and at least 2-3 relevant secondary categories?
Photos
high impact15 ptsDo you have 10+ photos including exterior, interior, team, and product/service shots?
Reviews
high impact20 ptsDo you have 20+ reviews with an average rating of 4.0 or above, and are you actively collecting new ones?
Review Responses
medium impact10 ptsDo you respond to reviews — both positive and negative — within 48 hours?
Google Posts
medium impact10 ptsHave you published a Google Post in the last 7 days (updates, offers, events, or products)?
Business Description
medium impact10 ptsHave you written a detailed business description (750 characters) that naturally includes your key services and location?
Q&A Section
low impact8 ptsHave you seeded and answered at least 5 common questions in the Q&A section?
Website Link
low impact5 ptsIs your website URL correctly set and does it link to a relevant, fast-loading page?
Your Profile Score
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Answer all questions
Your Google Business Profile is your most valuable piece of real estate on the internet
It shows up before your website. It shows up before your ads. For local businesses, it is often the first — and only — thing potential customers see before deciding whether to contact you.
7×
More clicks with a complete profile
Businesses with complete Google profiles are 7 times more likely to get clicks than those with incomplete ones.
520%
More calls with 100+ photos
Businesses with more than 100 photos receive 520% more phone calls than average — the single highest-impact profile element.
70%
Of customers check GBP before visiting
70% of customers look up a business on Google before visiting in person. Your profile is often the first impression you make.
The 3 factors that affect your local ranking the most
Google uses dozens of signals, but these three consistently have the biggest impact on where you appear in local search results.
Reviews — volume, rating & velocity
The number of reviews, your average star rating, and how recently you've been getting new ones. Google treats a business with consistent new reviews as more trustworthy and relevant than one with a large but stale review count.
Highest impact
Profile completeness & accuracy
A complete profile with accurate NAP information, the right primary category, a full description, and up-to-date hours signals to Google exactly who you are and who to show you to. Incomplete profiles rank lower.
High impact
Activity & engagement signals
Posting regularly, responding to reviews, uploading new photos, and answering Q&As all signal that your business is active. Google favours active profiles in rankings, especially over businesses with static, neglected listings.
Medium-high impact
Things you can fix in under 30 minutes today
Write your 750-character business description
Upload 10 new photos (exterior, interior, team)
Respond to your last 5 unanswered reviews
Seed 5 questions in your Q&A section
Publish your first Google Post
Check your primary category is correct
Verify your hours are accurate (including holidays)
Add 2-3 secondary categories
Generate and share your Google review link
audit your profile. fix your ranking.
Reviews are your highest-impact profile factor. Bragly automates collection so you consistently get new reviews every month — the single most effective thing you can do for local SEO.
Frequently Asked Questions
Google Business Profile (formerly Google My Business) is a free listing that controls how your business appears in Google Search and Google Maps. It includes your name, address, phone number, hours, photos, reviews, posts, and more. A complete, optimised profile is one of the most powerful free tools for local SEO.
Google uses your profile to determine relevance, distance, and prominence in local search results. A complete profile with photos, reviews, regular posts, and accurate information signals that your business is active and trustworthy — both of which improve your ranking in the local pack and Maps.
At minimum, check your profile monthly to ensure information is accurate. Post updates at least once per week. Respond to all new reviews within 48 hours. Add new photos at least monthly. Businesses that actively maintain their profile consistently outrank those with static, inactive ones.
Google recommends at least 10 photos. Businesses with more than 100 photos receive 520% more calls than average. Aim for a mix of exterior shots (so customers recognise your location), interior shots, team photos, product/service photos, and customer experience photos. Add new ones regularly — freshness matters.
For most businesses, it is a combination of: (1) ensuring your NAP information is complete and consistent everywhere online, (2) actively collecting new reviews every month, and (3) posting updates at least once per week. These three actions together have the most significant and consistent impact on local ranking.
Yes, indirectly. Google's local algorithm considers overall engagement with your profile. Responding to all reviews — positive and negative — signals an active, engaged business. It also improves your average rating over time (businesses that respond see +0.12 stars on average) and converts potential customers reading your profile.
Google Posts are short updates (like mini social media posts) that appear directly on your Google listing. They can be updates, offers, events, or product announcements. Posting at least weekly signals to Google that your business is active, which is a ranking factor. They also give customers a reason to engage with your listing.
Unfortunately, yes — anyone can suggest edits to your profile on Google, and some get approved automatically. Monitor your profile regularly for unauthorised changes. Enable profile notifications in your Google Business dashboard so you're alerted to any edits. This is especially important for your business name, address, and category.
