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E)
What buyers do. What the research says.
Social proof builds trust - and trust drives sales.
Still wondering if you really need to show off your reviews? The numbers speak for themselves:
93%
of consumers say online reviews impact their purchasing decisions
270%
greater purchase likelihood for products with five reviews vs none
"When consumers see all five-star reviews, they become skeptical that it's too good to be true, that there's some manipulation happening."
Edward Malthouse
Research Director, Spiegel Research Center
"The consumer is expecting the brands they choose to not just offer a great product, but to listen, respond and, per our research, stay authentic."
Tom Collinger
Executive Director, Spiegel Research Center
92%
of consumers read online reviews before choosing a local business
4.5
stars outsells a perfect 5.0 on purchase likelihood
